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WHAT YOU WILL LEARN

Course descriptions and program timetable

ELEMENTS OF DESIGN

Elements of Design is an exploration of the relationship between visual form and content. You will be exposed to the building blocks of design, and tasked with utilizing these concepts as you develop analog designs.

PAGE LAYOUT I

Page Layout I introduces you to the design of the printed page. Utilizing design fundamentals you will be creating projects from design concept to completion. With a visit to a printing facility and examination of printing materials, you will experience the printing process, technology and materials used by designers. Through demonstrations, in-classes exercises and assignments you will also become familiar with the unique capabilities of Adobe InDesign, as it relates to the design and production of single- and multi-page layouts.

TYPOGRAPHY I

Typography I is an introduction to communication through visual language. You will explore the fundamentals of typographic design and letterform in conceptual and analog practical projects.

DIGITAL DRAWING I

Digital Drawing I introduces you to Adobe’s vector imaging software. Through demonstrations, in-classes exercises and assignments you will become familiar with the unique capabilities of the software as it relates the creation and manipulation of vector graphics for both print and new media destinations.

DIGITAL IMAGING I

Digital Imaging I introduces you to Adobe’s raster imaging software. Through demonstrations, in-class exercises and assignments you will become familiar with the unique capabilities of the software as it relates to the creation, editing and manipulation of imagery for both print and new media destinations.

HISTORY OF DESIGN

History of Design is the history of visual communication and its’ impact on cultural development. Through lectures, hands-on exercises and research you will learn to identify the social, technological, and political changes that have shaped communication arts.

IMAGING II

Digital Imaging II explores Adobe’s raster imaging software further. Through demonstrations, in-class exercises and assignments you will learn intermediate techniques for the creation and manipulation of raster images for use in both print and new media.

DIGITAL DRAWING II

Digital Drawing II introduces you to the perse arena of packaging; exploring the technical aspects of construction as well as creative problem-solving. Key issues impacting effectiveness, protection and environmental impact are investigated. Through demonstrations, in-classes exercises and assignments you will learn to create increasingly complex vector graphics for use in both print and new media within Adobe Illustrator.

WEB DEVELOPMENT 1

Website Development introduces you to online communication. This exploration begins with critical analysis of user navigation and user experience, focusing on the organization and visual display of communication and digital layout. You will learn to program HTML and CSS in order to bring your designs to life on the internet.

TYPOGRAPHY II

Typography II is an advanced exploration of typographic design. You will develop a deeper understanding of the design choices for comprehension and content as you explore the usage and creation of digital letterforms.

MARKETING + SOCIAL MEDIA

Marketing + Social Media introduces you to the essential marketing tools, strategies and principles. You will learn the basics of the marketing mix, and how to integrate these marketing tools into communications across platforms, audiences and industries. This course covers not only the fundamentals of social media marketing, but also the basics of integrating them into an online presence. You will develop an understanding of social media strategy both as part of client-focused online presence and for the development of your own personal self-promotional plan.

IDENTITY DESIGN I

Identity Design I introduces you to the field of branding; from developing a foundation to the execution of a visual identity program. Through lecture and assignments you will understand the role of brand identity, and experience the creation of that visual voice.

WEB DEVELOPMENT II

Web Development II is a continued examination of web content by introducing design software as a development tool. Based on your knowledge of HTML and CSS, you will be able to execute more complex designs using industry-standard software. Your technology is deepened through the exploration of client-side web development and JavaScript event-driven development

INTERACTIVE DESIGN I

Interactive Design I takes you through the study of shaping graphic processes for people’s use. By beginning with a study of the how humans interact with each other and their environment, you will explore the practice of designing interactive experiences, environments and products.

EDITORIAL DESIGN

Editorial Design offers you in-depth study of the theory and practical structures fundamental to publication design. Through demonstrations, case studies and exercises you are introduced to best practices and the creativity of editorial, news and publication design.

ART DIRECTION

Art Direction explores the definition of, and the role played by the AD; through the wide range of disciplines and environments in which they operate. You will explore communication problem-solving as it relates to the creative process; while studying visual structure and how they are used by designers in order to facilitate communication.

MOTION GRAPHICS I

Motion Graphics I introduces you into the world of video editing and animation. You will learn the creative principles and technical skills required to bring moving graphics into video.

INTERACTIVE DESIGN II

Interactive Design II extends your knowledge of UI + UX design, focusing on mobile technology.  An advanced exploration of interactive practices and designing applications.

WEB DEVELOPMENT III

Web Development III is an advanced exploration of online design, focusing on the creation of unique UX + UI as you design complex sites. You will learn to communicate and collaborate with development through presentations and prototyping.

INTRODUCTION TO PHOTOGRAPHY

Introduction to Photography introduces you to both the technical as well as the creative aspects of this visual art form. The practical component of this course includes you shooting a variety of locations and subjects while learning to use light, shape, framing and depth of field as tools to create imagery, mood and message.

MOTION GRAPHICS II

Motion Graphics II is a masterclass in the manipulation of imagery, graphics, typography and video. You will be experimenting with increasingly sophisticated tools and techniques in the creation of motion graphics.

THESIS

Thesis is a course design to replicate a studio-based class, offering you a unique opportunity. Through a mixture of lecture, specialized instruction and one-on-one design mentorship you receive real-world experience as you work through a major topical project.

PORTFOLIO

Portfolio identifies strategies for effective, memorable self-promotion and guides you through to the completion of your portfolio in both print and online formats. The studio format of this class allows you one-on-one mentorship and guidance to build your unique portfolio, geared to your career goals.