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WHAT YOU WILL LEARN

Course descriptions and program timetable

IDM112 ELEMENTS OF DESIGN

Elements of Design is an exploration of the relationship between visual form and content. You will be exposed to the building blocks of design, and tasked with utilizing these concepts as you develop analog designs.

IDM120 VISUAL COMMUNICATION

Visual Communication explores different techniques for finding and developing ideas, and applying them to  developing your creative problem solving and design thinking. Tasked with real-world challenges, you will learn to think flexibility to solve problems and set the user at the center of all design solutions.

IDM111 HISTORY OF DESIGN

History of Design is the history of visual communication and its’ impact on cultural development. Through lectures, hands-on exercises and research you will learn to identify the social, technological, and political
changes that have shaped communication arts.

IDM114 DRAWING I DIGITAL DRAWING 1

Digital Drawing 1 introduces you to Adobe’s vector imaging software. Through demonstrations, in-classes exercises and assignments you will become familiar with the unique capabilities of the software as it relates the creation and manipulation of vector graphics for both print and new media destinations.

IDM115 DIGITAL IMAGING I

Digital Imaging 1 introduces you to Adobe’s raster imaging software. Through demonstrations, in-class exercises and assignments you will become familiar with the unique capabilities of the software as it relates to the creation, editing and manipulation of imagery for both print and new media destinations.

IDM203 DIGITAL DRAWING 2

Digital Drawing 2 builds on the fundamentals introduced in Digital Drawing 1 to explore advanced concepts
and techniques that can be applied to a variety of print and web projects. Students will provide practical and
creative solutions to real world projects ranging from packaging design to information design.

IDM204 DIGITAL IMAGING 2

Digital Imaging II explores Adobe’s raster imaging software further. Through demonstrations, in-class exercises and assignments you will learn intermediate techniques for the creation and manipulation of raster images for use in both print and new media.

IDM118  PAGE LAYOUT 1

Page Layout 1 introduces you to the design of the printed page. Utilizing design fundamentals you will be creating projects from design concept to completion. With an examination of printing materials, you will experience the printing process, technology and materials used by designers.  Through demonstrations, in class exercises and assignments you will also become familiar with the unique capabilities of Adobe
InDesign, as it relates to the design and production of single- and multi-page layouts.

IDM211 TYPOGRAPHY

Typography is an exploration of communication through visual language. You will examine the fundamentals of typographic design and letterform in conceptual and analog practical projects before advancing to an
advanced exploration of typographic design.

You will develop a deeper understanding of the design choices for comprehension and content as you learn the usage and creation of digital letterforms.

IDM207 PAGE LAYOUT 2

Page Layout 2 is an in-depth study of content organization, grids, typography, imagery and visual ideation as you design communications with purpose. Through demonstrations, lectures, critiques and exercises you are introduced to best practices and the creativity of layout design for marketing, communication, editorial and publication design.

IDM302 ART DIRECTION

Art Direction will enrich your understanding of art direction’s key role in print and digital media. Visual storytelling has become an integral part of journalism and our daily consumption of information.

This course will outline how visual narrative formats are used to inform and engage readers beyond the written word. You will learn how to leverage the disciplines of layout, photography, video, digital multimedia and graphics to tell immersive and compelling visual stories at appropriate intervals of the story.

ID210 IDENTITY DESIGN 1

Identity Design 1 introduces you to the field of branding; from developing a foundation to the execution of a visual identity program. Through lecture and assignments you will understand the role of brand identity, and experience the creation of that visual voice.

IDM305 PHOTOGRAPHY

Photography introduces you to both the technical as well as the creative aspects of this visual art form. The practical component of this course includes you shooting a variety of locations and subjects while learning to use light, shape, framing and depth of field as tools to create imagery, mood and message.

IDM311 WEB DESIGN 1

Website Design 1 introduces you to design online, with a focus on applying your existing design knowledge to new media. This exploration begins with critical analysis of the internet as a whole, including the ever-changing technologies and platforms utilized in website design. You will be introduced to HTML and CSS languages in order to bring your designs to life.

IDM303 INTERACTIVE  DESIGN 1

Interactive Design 1 takes you through the study of shaping digital processes for people’s use. By beginning with a study of the how humans interact with each other and their environment, you will explore the practice of designing interactive experiences, environments and products.

IDM310 IDENTITY DESIGN 2

Identity Design 2 continues the design of brand identity across a variety of communication platforms and technologies. Through design of deliverables and materials for print, online, promotions and experience, you will gain deeper knowledge of how brand identity design helps to build brands through the design of customer touchpoints.

IDM408 WEB DESIGN 2

Website Design 2 extends your knowledge of both the technical and design practices to online communications. Advanced topics include new media layout, grids and responsiveness are brought to life through HTML and CSS. This continuing exploration delves into the unique handling of typography and imagery through web design construction. The visual design of UX / UI / IA are explored through meeting interface, experience and brand goals.

IDM307 MOTION GRAPHICS 1

Motion Graphics 1 introduces you into the world of video editing and animation. You will learn the creative principles and technical skills required to bring moving graphics into video.

IDM309 STUDIO PRACTICES

Studio Practices focuses on key areas of design practice: professionalism, scope, and communication. Through a variety of learning tools, you will explore the value of the designer within the business framework, and understand how these decisions affect design for the customer experience.

IDM403 INTERACTIVE DESIGN 2

Interactive Design 2 extends you knowledge of UI + UX design, focusing on mobile technology.   The class is an advanced exploration of interactive practices through the design of your own application from concept to
prototype.

IDM402 MOTION GRAPHICS 2

Motion Graphics 2 is a masterclass in the manipulation of imagery, graphics, typography and video. You will be experimenting with  increasingly sophisticated tools and techniques in the creation of motion graphics.

IDM404 PORTFOLIO

Portfolio identifies strategies for effective, memorable self-promotion and guides you through to the completion of your portfolio in both print and online formats.  The studio format of this class allows you one-on-one
mentorship and guidance to build your unique portfolio, geared to your career goals.

IDM405 CAPSTONE

Capstone is a studio-based class, offering you a unique opportunity of real-world experience and multidiscipline learning.

Through a mixture of discussion, specialized instruction and one-on-one design mentorship
you receive valuable experience as you work through a major topical project.