Course descriptions and program timetable
Students will learn the fundamentals of Video Production as well as the professional use of various types of accessible cameras such as DSLR’s, and even Smartphones. They will be introduced to terminology, roles, blocking, basic shooting techniques, master shots, and interpreting the written word. Students will also learn to frame, capture audio to a camera, focus, white balance and effective lighting. Students will learn to work with a live subject. This course provides a workshop environment where students will shoot and upload various assignments. The final project will be a viral video challenge.
Stories have captured human imaginations throughout recorded history. From Babylonia to the Bible to Breaking Bad and beyond, it is always story, above all else, that wields the power to reach people across the world, and even across millennia. There’s no question that film, television and digital media are today’s predominant forms of storytelling. However, whether students want to create influencer content for You Tube and Instagram, direct fictional narratives, or capture the true experience of a live event, it is important to first understand the fundamental principles of story itself.
Editing I will introduce students to the basic concepts of visual storytelling, technical skills and artistry. Students are introduced to theoretical concepts as well as become familiar with the editing stations, the workflow, and the software and its various tools. Students will be introduced to themes, how to build tension and elicit an emotional response through relevant assignments and various editing techniques.
Through immersion in a short video project, students will be introduced to the techniques of directing in a digital environment. Students will learn to manipulate cinematic space and time in storytelling by gaining first-hand experience in the techniques used by the most successful videographers, YouTubers, and web series showrunners. In addition, the students will learn basic principles of working with actors/models and presenters. The final outcome of the course is a short film created under supervision of an instructor.
Students will learn to capture audio using external microphones as well as build upon the in-camera techniques learned in previous terms. Basic audio editing will be performed as well including basic music design (sourcing) and sound effects (sourcing). Audio Principles focuses on creative aspects of audio-recording, editing and mixing sound in video, cinema and other multimedia production. Topics include: psychoacoustics, techniques of sound-recording and possible artistic application of sound design in a variety of digital media with a regard for specific narrative demands, structure, and post-production.
With the basics of screenwriting under their belts, Genre Writing takes students on a deep dive into the genres most relevant to digital and second screen entertainment. From watching, reading and writing, students will learn the techniques unique to creating genre film, viral content, television or webisodes. Students will learn to classify, analyze and identify genre conventions, and then will practice using these conventions in scene writing exercises. They will also be tasked with creating a “beat sheet” for a short film, webisode or piece of viral content in their favourite genres. Using their beat sheets, students will be guided through the process of writing first drafts of their scripts, as well as giving and receiving notes. The final assignment for this course will be to write a produceable script with a focus on the techniques unique to students’ genres of choice.
Building on the skills learned in Terms 1-4, students are tasked to meet strict deadlines, prepare industry proper paperwork, and deliver a polished product. Key topics and instructional labs will include corporate training, educational, music videos, and webisodes. The final project will be a completed video in an area of personal interest to the student.
The Motion Graphics and Visual FX course introduces the students to the Adobe After Effects software and the concepts and design techniques surrounding motion graphics and visual effects. Motion Graphics centers on animated graphic design, title sequences, lower thirds etc. And the visual effects components combine existing footage with computer generated imagery that is commonly used when creating environmental effects such as adding snow, smoke, lightening, rain or manipulating the sky or used in logo removal. Students learn to create and manipulate after effects and use them accordingly. Students learn how to use the interface and how to create compositions, layer basics and layer transformation properties, as well as create and view masks and use multiple masks. Other properties and techniques of After Effects are explored.
In Factual Entertainment students will be introduced to one of the entertainment industry’s strongest markets. Students will be introduced to the concepts and theories behind this form of genre. The students focus on developing and pitching an original Factual Entertainment concept. Students will be guided through the process of creating the story, episode structure, casting the central personalities, how to budget the production and packaging for the overall proposal. The central project in this course will be the production of a “sizzle reel” to present to producers and broadcasters.
Marketing + Social Media introduces you to the essential marketing tools, strategies and principles. You will learn the basics of the marketing mix, and how to integrate these marketing tools into communications across platforms, audiences and industries. This course covers not only the fundamentals of social media marketing, but also the basics of integrating them into an online presence. You will develop an understanding of social media strategy both as part of client-focused online presence and for the development of your own personal self-promotional plan.
This course will put the students in the field. They will be required to shoot live news events or topical subject matter, whether staged or candidly, and how to then deliver the product fully edited same day. They will also learn the principles behind video broadcasting including the use of electronic video and audio technologies.
Producing for Digital Media introduces students to the business and management side of filmmaking. Equipping the student with the basic tools to ensure a timely, within budget successful project every time. With an emphasis on producing and production management this course offers lectures and hands on demonstrations on various paperwork including permits, location agreements, contracts, and so on.
The bread and butter of video production is special event productions. These include school, stage, wedding, church, concerts and public speaking engagements etc. Students will be tasked to shoot live portions of what will be a final product. They will then be required to use digital assets and b-roll, to put together a complete special event video for a client.
Students are introduced the various documentary techniques and styles and discuss the various approaches to storytelling within the documentary structure. Students will be tasked to produce and deliver a short documentary ready for festival inclusion. They will achieve this through relevant assignments and scheduling their own shoot dates.
Students will explore the professional pathways available to them. They will also explore how to form their own businesses, how to pitch an idea and prepare stunning presentations to wow potential clients. In addition, Career Development teaches students how to promote their brands through search engine optimization, and with video and social media marketing crafted specifically for Business to Business (B2B) and Business to Client (B2C) relationships.
In conjunction with their Career Development course, students will be tasked to build an online portfolio to showcase their work. They will use click-and-drag web applications to build a stunning digital portfolio, as well as create a YouTube channel to house their professional videos. This course also provides students an opportunity to professionalize any projects they began in previous courses.