Course descriptions and program timetable
Students will learn the fundamentals of Video Production and be introduced to terminology, roles, camera equipment, lighting, as well as basic shooting techniques, and directing for scripted and unscripted work. Students will also learn the principles of lensing, lighting techniques, the basics of audio and how to get started in the industry.
Stories have captured human imaginations throughout recorded history. From Babylonia to the Bible to Breaking Bad and beyond, it is always story, above all else, that wields the power to reach people across the world, and even across millennia. There’s no question that film, television and digital media are today’s predominant forms of storytelling. However, whether students want to create influencer content for You Tube and Instagram, direct fictional narratives, or capture the true experience of a live event, it is important to first understand the fundamental principles of story itself
Editing 1 introduces students to the basic concepts of visual storytelling, technical skills and artistry. Students are introduced to theoretical concepts as well as become familiar with the editing stations, the workflow, and the software and its various tools. Students will be introduced to themes, how to build tension and elicit an emotional response through relevant assignments and various editing techniques.
With the basics of screenwriting under their belts, Genre Writing takes students on a deep dive into the genres most relevant to digital and second screen entertainment. From watching, reading and writing, students will learn the techniques unique to creating genre film, viral content, television or webisodes. Students will learn to classify, analyze and identify genre conventions, and then will practice using these conventions in scene writing exercises. They will also be tasked with creating a “beat sheet” for a short film, webisode or piece of viral content in their favourite genres. Using their beat sheets, students will be guided through the process of writing first drafts of their scripts, as well as giving and receiving notes. The final assignment for this course will be to write a final script with a focus on the techniques unique to students’ genres of choice
Editing 2 advances the techniques introduced in Editing 1 as well as introduces new concepts. The course focuses on intermediate editing techniques with a focus on storytelling, style, gloss and presentation. Students also study the interplay between music and the image and how to produce the desired pacing and rhythm, marrying the two disciplines.
Audio Production & Principles is an introduction into basics of audio production. The course focuses on the technical and creative aspects of audio-recording, editing and mixing sound in cinema, video, and other multimedia production. Topics include psychoacoustics, basic techniques of sound-recording and possible artistic application of sound design in film, with regard to specific narrative demands and structure, and post-production (sound mix).
This course will introduce the students to the role of a producer and the management of a production. Students will learn in depth the key elements as well as details of the trade and will leave the classroom with enough knowledge to be able to manage their own productions. The classes will help students identify the production phases from the registration of an idea, all the related paperwork, pitching, contracts, budget, schedules, distribution, broadcasters, co-producer participation, sales plan and access to the international markets. Students will learn the importance of a well-organized production and the interrelationship with other parts of the production crew and artists
The Advanced Production Techniques explained in Introduction to Production Techniques will be expanded. Blocking will be further explored. Students will build on the master shot (three shot), using newly introduced set ups and shot types. They will learn to capture audio to the camera. At the conclusion of this course students will have completed several cinematic scenes
Web Series Production will introduce students to the process of creating a short-form digital series from conception to release. Students will learn the ins and outs of starting a project from the ground up – including developing high-impact stories and compelling characters for a digital format; creating a series treatment/bible document; writing a pilot episode; crafting a verbal pitch; and tips on applying for public funding. Using practical case studies from award-winning short-form series, students will come away equipped with the tools necessary for low budget production success.
The Motion Graphics and Visual FX course introduces the students to the Adobe After Effects software and the concepts and design techniques surrounding motion graphics and visual effects. Motion Graphics centers on animated graphic design, compositing, title sequences, etc. The visual effects components combine existing footage with computer-generated imagery that is commonly used when creating environmental effects such as adding snow, smoke, lightning, rain or manipulating the sky or used in logo removal. Students learn to create and manipulate After Effects and use it according to their needs. Students learn how to use the interface and how to create compositions, layer basics and layer transformation properties, as well as create and view masks, green screen applications, colour grading and sound. Other properties and techniques of After Effects are explored.
In this course students, will be introduced to the art of remote of documentary filmmaking and remote shooting. Students will learn the ins and outs of producing documentaries, as well as pre-production and post-production workflows. The course will first introduce the history of documentary, as well as establishing story and characters. Once students grasp the mechanics behind documentary theory and successful works in subgenres, students will then learn practical tips on lean filmmaking, as well as remote production. The course will also cover post production workflow as well as distribution. Students will be tasked to produce and shoot their own documentary short film.
This course is designed specifically for aspiring Video Production professionals. In the 10 units, students will journey through the various online platforms and learn how to develop an effective online presence, build their brand and strengthen their online “voice”. We will create Social media profiles and accounts that can be translated into an effective Social Media marketing engine to promote and demonstrate their video production skills to potential companies and employers.
In Factual Entertainment students will be introduced to one of television broadcasts strongest markets. Students will be introduced to the concepts and theories behind this form of genre. The students focus on developing and pitching an original Factual Entertainment concept. Students will be guided through the process of creating the story, episode structure, casting the central personalities, how to budget the production and packaging for the overall proposal. The central project in this course will be the production of a “sizzle reel” to present to producers and broadcasters.
Branded Content introduces students to the art of telling short stories through commercial brands. Students will learn about the effectiveness of branded content versus traditional advertising; marketing techniques employed by creative artists using content as a tool; the different genres of branded content; learn the ins and outs of sharable content and the human psychology behind “viral videos;” and the differences between content creation for different digital mediums.
In this course students will learn how to apply for jobs by shaping a reel and CV, how to package a feature film or TV project, how to pitch potential projects for various markets, and how to create look books and sizzle reels to define the tone and themes of their projects. Students will be given in depth instruction on how to work with various film departments and how to write synopses, outlines, and treatments in approved industry formats. This class also takes an in-depth look at the next steps that students should take should they wish to be writers, directors, or producers in the industry and how to leverage film markets and film festivals to begin and sustain a career.
Working in pairs, or should you choose, alone, you will work through every filmmaking process to develop, create, and finalize a five-minute, festival-ready short film. You will use everything you have learned in past classes throughout this program to write, direct, produce, and edit your short. Using instructor feedback at each major stage of the filmmaking process, script, rough cut and final cut, you will learn not only how to synthesize the tools you have picked up in each class, but how to market your short and apply to film festivals with the best chance of being shown