Graphic Design Diploma Program

This course is a fundamentals course that provides a detailed introduction to marketing. Students will learn the basics of the marketing mix, audience, positioning, strategy development and management.

This course examines the relationship between visual form, content, and communication: exploring different techniques for finding and developing ideas and applying them to develop creative problem-solving and design-thinking skills. This course examines various areas of cognitive communications and user-based design principles, focusing on storytelling for effective audience engagement.

This course introduces students to communication through imagery and graphics. Students will explore the creation of imagery to relay meaning and message. Through lectures, critique and hands-on development, students will understand and employ the building blocks of imagery and design through the creation of graphics, photography and illustration.

This course introduces students to the design of the printed page. Utilizing design fundamentals, students will create projects from design concept to completion. Through lectures, demonstrations, in-class exercises, and assignments, students become familiar with the cornerstone of all graphic design disciplines – the composition of layout.This course introduces students to the design of the printed page. Utilizing design fundamentals, students will create projects from design concept to completion. Through lectures, demonstrations, in-class exercises, and assignments, students become familiar with the cornerstone of all graphic design disciplines – the composition of layout.

This course is a focused exploration of industry design technology. Through demonstrations and in-class exercises, students become familiar with the unique capabilities of design-oriented hardware and software.

This course builds on the fundamentals introduced in previous classes to explore advanced concepts and techniques that can be applied to pattern, composition, and collage across analogue and digital media. Students are tasked with applying storytelling techniques and critical thinking to create innovative imagery.

This course is an in-depth study of content organization, advanced typography, and composition. Students expand on lessons from earlier courses to create layouts across a variety of multi-page print and new media platforms. Through demonstrations, lectures, critiques and exercises, students combine advanced skills, best practices, and creativity to realize complex layout solutions.

This course is an advanced exploration of relevant and emerging design technology. Through demonstrations and in-class exercises, students become experts with the unique capabilities of design hardware, software, tool and platforms.

This course is a masterclass in visual experimentation and innovation. Students employ artistic direction to create visual standards and complex image compositions for current and emerging outlets.

This course introduces students to the field of brand design, from developing a foundation to the execution of a full logo system. Through lectures and assignments, students understand the role of brand identity and experience the creation of that visual voice through logo design.

This course introduces the role of art direction within publishing and marketing. This course explores the relationship between visual communication and information systems, inviting students to develop strategies for effective audience connection.

This course continues brand design across various communication platforms and technologies. Through the design of deliverables and materials for a variety of platforms and experiences, students gain a deeper knowledge of how brand identity design helps build brands through customer engagement

This course is an advanced examination of visual narrative tools. Students will learn how to create, plan and execute artistic direction to tell immersive and compelling visual stories within the creative industries.

This course introduces students to the world of video editing and animation. Students learn the creative principles and technical skills required to bring design elements to life.

This course is an advanced course in manipulating imagery, graphics, typography and video to push storytelling and engagement. Students experiment with increasingly sophisticated tools and techniques in the creation of artistic motion graphics for creative industry and marketing projects.

This course takes students through the study of shaping digital processes for people’s use. By beginning with a study of how humans interact with each other and their environment, students explore the practice of designing inclusive, interactive experiences, environments and products.

This course introduces students to online design, focusing on applying existing design knowledge to new media. This exploration begins with a critical analysis of communication across new media delivery systems. Students are introduced to HTML and CSS languages to bring creative and responsive designs to life.

This course extends UI & UX design knowledge to focus on interface systems. Students participate in an advanced exploration of interactive practices through the design of various interface systems

This course extends the lessons of design practices for online communications into advanced topics for innovative online experiences. This continuing exploration delves into the unique handling of content and information through the intersection of interface, experience and project goals. Students are tasked with designing complex and experience-based websites.

This course introduces key areas of design practice: workflow, project management and creative leadership. Through various learning tools, students will explore the designer’s value within a professional framework and understand how professional practices affect design execution and outcome. Students explore running a freelance business, projects, and productions.

This course explores the strategy, production and design execution in the creation of content for marketing, editorial platforms and creative industries. Students employ previous lessons in marketing, visual communications, and design to plan and produce engaging content as creative professionals.

This course identifies strategies for effective, memorable self-promotion and guides students to the completion of a design multi-platform portfolio system. The studio format of this class allows students one-on-one mentorship and guidance to build a unique portfolio geared to specific career goals, as well as receiving lessons on resume preparation, techniques on applying for jobs and the interview process.

This course s a studio-based class offering students a unique opportunity for real-world experience and multi-discipline learning. Through a mixture of discussion, specialized instruction and one-on-one design mentorship, students receive valuable experience as they work through a major topical project.